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by Nika Stewart
The Designers' Success Coach,
and creator of Designer Blitz
Do you want to know the biggest
secret to increasing your design business? It’s sending a
regular e-mail newsletter – an article or simple tip that
your potential clients can use immediately to improve their
homes.
Did you know that writing an e-mail
newsletter can help you:
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Achieve
expert status |
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Increase sales |
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Gain
new clients |
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Improve
customer relations |
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Get
more referrals |
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Make
More Money! |
It’s true. Writing just one simple
e-mail twice a month can do all that for you. But here is the
challenge: It has to be done right, or you won’t see these
spectacular results. So here are some basic tips to assure that
your e-mail newsletter helps boost your business quickly:
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Send your newsletters
regularly. Once a month is okay; twice a month is better.
Weekly mailings are ideal, but the most important aspect of
a successful e-mail newsletter is being regular.
Stick to a schedule!
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The main part of your mail –
your article or tip – needs to be useful information for
the reader. You should certainly put in some promotion
about your company, but keep this to about 20 percent of the
entire newsletter. Any more than that will turn off readers
and cause deletes and un-subscribes.
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Use an e-mail service provider.
If you try to manage your e-mail newsletters from your
regular e-mail account, you will get very frustrated. You
can try out the one I use for free –
Email Newsletters - 60 Day Free Trial.
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Keep It Simple! Multi-column
newsletters – with many articles and loads of photos – may
look pretty in print, but an e-mail newsletter is
easier to read when it is short and simple. Studies show
that you get more sales when your newsletters are concise.
Stay with one column, and use just one or two photos to get
your point across.
Some of the secrets I’ve learned
seem to go against all of our instincts as designers and
business owners, but please believe me – they work! When I
began to use all of this advice, my sales went through the
roof. I know it can work for you, too.
If you’d like more tips on starting
your own e-mail newsletter – and lots more ideas for boosting
your design business – subscribe to
Designer Blitz, a free e-zine for home
décor professionals.
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Nika Stewart, the Designers'
Success Coach, is the creator of Designer Blitz,
a high-impact coaching system that guides interior
designers to achieve their business goals. Her books,
classes, articles, and one-on-one mentoring sessions
have been instrumental in generating rapid results for
thousands of designers. See what other designers are
saying, and get your free subscription to Designer Blitz
at
www.nikastewart.com. |
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